We’re here to be your partner

As pet parents, we all want to do better for our animals, but it’s not always easy to know the right thing to do.

Or which products to use and trust.

But, what if you had a partner to help?

Someone who makes it easy to understand what your animal needs. And how to give it to them.

A partner going beyond the category norms on ingredients.

We develop proprietary, new-to-category probiotic blends in cooperation with our industry-leading biotechnology partners to address systemic issues impacting our pets.

We source the highest-quality ingredients from world-class suppliers, including patent-pending canine oral probiotic blend, non-heat-treated, whole Green-Lipped Mussel extract with the highest levels of lipids and omega-3 fatty acids; and colostrum, that has been tested and proven to contain superior levels of immunoglobulins and lactoferrin.

A partner who leans into the science on your behalf.

Using rigorously-studied, scientifically-supported ingredients, we formulate our products to deliver the best of what your pet needs and none of what they don’t.

We are also setting a new standard in the industry by taking the extra step of conducting double-blind placebo-controlled studies on our formulations.

A partner you can trust.

Just the science.

No hyperbole.

No unsupported health claims.

Just for you and your pet.

We deliver exceptional products and honest advice to support your pet’s health. My co-founders and I are pet owners ourselves, and this is what we wanted for our animals. So we built it. And we’re proud to share it with the world.

Chris Masanto

Co-Founder & CEO

Built on trust, backed by science, tailored for your pet

Some nutrients are just hard to get — even with the best diet. And different breeds and sizes have different needs. That’s why we focus on tailoring solutions for our pets so that they receive optimal amounts of each ingredient to help them live their best lives.